Our Story
Danielle put it best: “I rarely ever saw someone who looked like me or found pool accessories that combined both style and functionality.” It was clear to her that she wasn’t alone in wanting to see more uplifting, culturally inspired water products that spoke to her and others like her. That’s when Alma Ocean came to life. Danielle’s family and friends were the first to join the movement, helping with packing and shipping orders while providing invaluable feedback. As Alma Ocean continues to grow, so will our line of aquatic products, always with one main goal: getting more people comfortable in the water and partnering with swim schools and coaches to reduce drowning statistics in the Black community.
What’s Alma Ocean All About?
You might be wondering—how did Danielle land on the name Alma Ocean? Well, Alma means soul, compassion, and humanity, and the ocean is a healing, boundless body of water. She knew the world could use a little more of both, so here we are.
Alma Ocean is about building a community that embraces inclusivity, sparks creativity, and promotes sustainability, all while producing pool inflatables and water accessories designed to make a statement. Our mission? To become a leading resource for water products, diversify the aquatic space, and continue uplifting you.
We’re committed to designing innovative products that transform and improve your water experience. From the boldest inflatables to the most functional accessories, we aim to deliver quality, cultural pride, and a service experience unlike any other. So, stop wasting time searching for the right gear and start spending more time enjoying the water.
Sustainability
We’re all about sustainability and making sure our efforts speak louder than our words. Our products are made in small batches to prevent waste, and we encourage recycling by repurposing materials into innovative new accessories. Got a punctured inflatable? Don’t toss it! We’re all for upcycling, and there are plenty of gurus who can take your well-loved float and transform it into a forever product. (Check out more about upcycling with our partners here: Ploys, Tailored Looks)
Art
At Alma Ocean, we’re all about giving artists a platform to make their art float. Through partnerships and collaborations, we showcase exclusive, one-of-a-kind designs created by artists who stand out from the crowd. Our patented designs are exclusive to Alma Ocean, and you won’t find them anywhere else. Have a design or project in mind? Don’t be shy—reach out to us on Social media. We’d love to hear from you!